Known for her cult swimsuits and resort wear, fashion designer Mara Hoffman and her team were considering the Hamptons for her brand’s first-ever retail pop-up this summer. But instead of the beach, they ultimately chose Hudson, New York, where a younger, hipper group of city-dwellers have fled during the pandemic.
“We had an open mind. We were going to look at the Hamptons, we were going to look at Miami, we were going to look upstate,” said Macarena Cifuentes, commercial vp of Mara Hoffman. “We were spending a lot of time upstate and seeing the influx of New Yorkers coming … Read More