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Posts published in July 2021

New Wave of Brazilian Beauty Brands Go Global | BoF Professional, News & Analysis

Whenever she has a “crazy idea” for a new beauty product, Bruna Tavares says she has to tap into her powers of persuasion. Having over ten years of experience in the Brazilian beauty industry and almost three million followers on Instagram gives her more credibility than most, but investors in her home country can still be cautious.

When Tavares launched her BT Velvet liquid matte eyeshadow in 2019, backers of the namesake brand were sceptical. “They didn’t think customers would adapt to it because the texture was so different from what customers were used to, [but] ultimately my investors believed

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