Lancôme had planned to launch its Drama Ink liquid lip colour, one of its biggest lipstick launches in years, in July. Instead, the L’Oréal-owned makeup brand debuted the product in May, two months ahead of schedule, with all 13 shades of the $28 lipstick now available on Lancôme’s site, with wider retailer distribution still rolling out as planned.
The last-minute change came in response to a sudden increase in demand for makeup, the brand said. With US vaccination rollout going more quickly than expected and mask restrictions loosening, people are raring to go out, giving beauty consumers a reason to
