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The functionality and aesthetics of outdoor products have long resonated with the fashion- focused. But the desire to marry the two worlds was reinvigorated last year by a new wave of adventurers. And as more people continue to seek these products, Merrell has a plan to remain in front of them.
“One lesson we learned in 2020 is that more consumers than ever are stepping into the outdoors. These are people who haven’t spent much time there, and they are younger,” said Lindsey Lindemulder, Merrell’s brand marketing director. “They care both that something