As Boohoo booms, how did the UK become so obsessed with fast fashion?

A Boohoo advertising campaign image
A Boohoo advertising campaign image

The UK has a new king of fast fashion; Mahmud Kamani, the founder of the billion pound Manchester-based Boohoo empire. Kamani also owns Pretty Little Thing and MissPap, and has hoovered up the dust of administration-bound high street stalwarts Warehouse, Coast, Karen Millen and Oasis in the last month alone.

Kamani’s specialty; fashion so fast it barely registers with much of the UK population. Unless you were in the target demographic of 16 to 24 year-old women, or had a daughter or son who shopped there, you may not even have noticed the Boohoo boom, for it has no physical presence on the bricks and mortar high street. 

Steadily, since it was founded in 2006, Boohoo has become a force to be reckoned with in the UK fashion market. Now, in the midst of a pandemic, it is really flexing its muscles – profits have

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