New York City’s High Fashion Embroidery Studio Is Taking To The Streets With A Mobile Truck


The New York Embroidery Studio has provided incredibly intricate and beautiful embroidery and embellishments for the past 20 years to designers including Oscar de la Renta, Ralph Lauren, and Alexander Wang.

And now the studio is taking their expertise to the streets with a mobile truck, which will be popping up around New York City all summer.

NYES has been called the Maison Lesage of NYC and is a well-guarded secret of many New York designers. Their expert craftspeople do everything from embroidery to ruching to embossing leather. They recently created an incredible, 70-pound dress (below) embellished with 25,000 paillettes for Altuzarra, worn by Rachel Brosnahan to the Met Gala. It took four days to create with eight craftswomen hand-sewing each paillette.

NYES wner and creative director Michelle Feinberg has been in the fashion industry for more than 30 years. She wanted to reach beyond the fashion industry and garment district to bring more visibility to the studio among the general public.

“We’re well-known within the fashion industry, but not so much to people outside of it,” Feinberg said. “We have only just begun getting the truck out on the streets (and at events), and we are finding it is already making new connections with New Yorkers outside of the fashion industry, which I love.”

The truck will offer custom embroidery, heat transfers and heat stamping on the spot.

“If you have a tote bag you want a monogram added to, a trucker hat that needs some bling, or a denim jacket you want customized, it’s super easy, affordable, and fun,” Feinberg said.

NYES is also collaborating with designers and fashion brands for summer events in Manhattan, Long Island, New Jersey and the Hamptons. Feinberg says to keep an eye on the NYES Instagram, TikTok and Facebook social feeds for details.

While the studio works with some of the most exclusive design houses in the country, Feinberg emphasized that the mobile truck is for anyone who wants to add some pizzaz or personalization to a garment or accessory. In other words, don’t be shy about bringing your idea to the mobile craftspeople.

“The pop-art look of the truck speaks to our approach—we want to make the everyday colorful and eye-catching!” Feinberg said. “Life is too short to be bland.”


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