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Posts tagged as “Analysis”

Marc Jacobs Beauty Looks Beyond LVMH’s Kendo | The Business of Beauty, News & Analysis

Marc Jacobs Beauty launched in 2013. Getty Images

Marc Jacobs Beauty is unloading product and considering changes to the brand as its licensing agreement with Kendo enters its final months.

Customers have debated the label’s future since at least May on social media, with theories ranging from a vegan and cruelty-free reformulation to discontinuing the line entirely. That speculation has only ramped up as products from the colour cosmetics and skin care line were discounted by half on Sephora’s website, one of its wholesale partners.

A customer service representative for Marc Jacobs Beauty told BoF the brand would be relaunching.

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