Unearthedco is a vegan supermarket selling beauty and fashion online

An Amazon-style vegan ‘supermarket’ website that only sells vegan fashion and beauty products has been launched.

Unearthedco is helping customers to shop more sustainably and ethically while not breaking the bank.

It features certified vegan fashion and beauty ranges from “brands you know and trust,” that are affordable and accessible.

The online vegan supermarket unearthedco.com was created in response to “the sea of greenwashing that goes on in the fashion and beauty space.”

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The founder compares the website to the likes of Amazon, Beauty Bay and ASOS who all stock different brands in one place for shoppers.

But Unearthedco is the vegan-only alternative, currently home to brands including WBCo, Dr Botanicals and Nunude & Delilah, with “major vegan cosmetics brands” coming to the market later this year.

This includes products such as face masks, moisturiser, eyebrow kits, makeup palettes, bronzer and serums, which are all vegan and all available to buy now.

Chloe Taylor who is the founder of Unearthedco says the idea came about after having too many browser tabs open while searching for certified vegan products.

She questioned: “Why is there not one online store for this? Where people can trust that every single product on the site is vegan certified.

“Just because vegans choose to live by certain morals does not mean they should have to also forgo their sense of style.

“I’m sure not every single vegan in the world wants to wear a t-shirt with a graphic that announces their lifestyle choices to the world.”

So from that Unearthedco was created to make vegan and sustainable products more accessible for online shoppers, just like your local vegan supermarket.

Chloe adds: “The vegan market is only going to grow going forward, as people become more conscious of climate change and the impact animal agriculture has on that.”

The vegan supermarket features different sections including loungewear, sportswear, underwear and skin care, plus you can also shop by brand.

The prices of products start from as little as £4, while UK customers can get free shipping on orders over £80.

To find out more and to shop vegan certified products head to unearthedco.com.