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Posts published in “Day: June 16, 2022

The Beauty Industry Glow Up Of 2022 & Beyond

Introduction

In the era before the new normal – otherwise known as the year 2019 – the global cosmetics market was valued at $380.2 billion. By definition, this includes makeup, cosmetics, skincare, haircare, and even extends to fragrances and deodorants- and is not limited by age, gender, nor cultural background. In fact, the beauty industry is so diverse and fragmented, with so many brands and endless communication channels, that it has found its place in essentially every household in the modern world via both mass (drugstore) products and premium lines. Big spenders, budget beauties, and deal hunters all know

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