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Posts published in “Day: February 13, 2021

American Beauty meets Fashion Week for Galaxy refresh

Galaxy is marking its packaging refresh with a fashion-focused campaign, featuring a collection of gravity-free fabrics.

Created by Abbott Mead Vickers BBDO and set to Grammy-nominated singer-songwriter Jain’s song Makeba, the animated spot shows fabrics weaving around the screen in a way that is partly human and partly reminiscent of the plastic bag scene in American Beauty.

“Bold new look, same silky smooth taste” the ad reads, before unveiling Galaxy’s new packaging across a range of flavours.

Running on TV and digital media, the work was created by Anzhela Krikor Hayrabedyan and Luca Albert Grosso, and directed by

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