Since the spread of COVID 19, there was a significant loss in ROI among fashion companies. Restrictions like social distancing and limits on shopping hours were seen to have caused tremendous decreases in the value of every fashion item. But thanks to digital platforms, 3D clothing design finally breaks the pause on consumers’ access to fashion products.
Adopting 3D clothing designs marked an era of innovation in the fashion industry. Whereas people have traditionally been limited in their purchase of fashion in-person, 3D fashion designs went on the ground and expanded the marketing of clothing lines straight on the glaring smartphones of clients worldwide.
The Essence of Adopting 3D Clothing Design
Before the COVID-19 pandemic, 79% of customers stated that they would only purchase a garment after trying it on. While 50% of customers stated that before even considering a product, they would need to see, touch, or try it on first. This changed during COVID-19 with government restrictions. Consequently, the apparel industry’s revenues were hit.
To market these fashion products, 3D clothing designs were introduced in replacement of the traditional marketing practice. Buyers will have 360-degree virtual access to a fashion item at the comfort of their couch.
Physical products also exhaust costly raw materials and this process is not sustainable, unlike with 3D design where fashion brands are put in a virtual space and displayed like real clothes. Its presence in the metaverse is perfectly strategic because 62.5% of the world’s population are internet consumers. That’s roughly 5 billion of the world’s total population. So, imagine the extent of your product’s reach, which goes on a global scale thanks to the power of online.
3D design is also much more efficient than 2D design, and provides designers and buyers to better understand the garment.
The platform also values the client’s authentic experience. Using augmented reality, buyers can visualize if the item fits for them or not. So, they’ll have an idea of what to purchase before they buy it online.
Environmentally speaking, 3D clothing designs help mitigate carbon footprints. Companies will restrain from using raw materials for the production of fashion items. It’d be a win-win solution for both the environment and the people. The fashion industry earns money without imposing harm to nature.
The market continuously gets more competitive, and that’s why apparel companies need to improve their marketing strategies if they want to grow revenues. Adopting 3D design technology is one of the most cutting-edge ways to do so.
If you’re interested to know more about 3D fashion design and software, you can visit STYLE3D to learn more.