NEW YORK, United States —Following the coronavirus outbreak and subsequent lockdowns, the wellness and beauty industries benefited from homebound consumers seeking to upgrade their at-home lives. But it hasn’t all been easy. At the same time, many cash-strapped independent beauty brands started to face challenges as they attempted to navigate changing consumer habits and the closure of key distributors.
For the latest in our series of #BoFLIVE events, Executive Editor Lauren Sherman was joined by Cosmopolitan Beauty Director Julee Wilson, Brown Beauty Co-Op Founder Kimberly Smith and Credo Beauty Chief Executive Dawn Dobras to discuss where the beauty industry