One business’s loss is another’s gain. When Covid-19 forced brick-and-mortar shops to close their doors this spring, a boom in online sales ensued. As a pioneer of online shopping, Federico Marchetti, CEO and chairman of Yoox Net-a-Porter Group, was well-equipped to navigate the sea change. In 2000, Marchetti founded Yoox, one of the first online-only shopping destinations, and in 2015, he drove a merger with Net-a-Porter to create the e-commerce titan that he leads today.
Marchetti is credited with introducing a number of e-tail practices that are now industry standards—from creating