Press "Enter" to skip to content

Posts tagged as “Failed”

Why Clarisonic Failed | The Business of Beauty, BoF Professional

Welcome to BoF’s Beauty Newsletter, featuring members-only analysis and the week’s top news from the front lines of the global beauty business. Subscribe here.

NEW YORK, United States — The Clarisonic cleansing brush launched in 2004, went viral in 2007 after a nod from Oprah, hit $100 million in annual sales in 2010 and was acquired by L’Oréal in 2011. In 2020 it was discontinued.

What happened in the once-iconic gadget’s final decade is a cautionary tale for other brands riding the high of having invented the device of the moment. Facial devices are a boom-and-bust market, where today’s

Read More