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NEW YORK, United States — The Clarisonic cleansing brush launched in 2004, went viral in 2007 after a nod from Oprah, hit $100 million in annual sales in 2010 and was acquired by L’Oréal in 2011. In 2020 it was discontinued.
What happened in the once-iconic gadget’s final decade is a cautionary tale for other brands riding the high of having invented the device of the moment. Facial devices are a boom-and-bust market, where today’s