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Posts tagged as “customer”

Luxury beauty is betting on refillable solutions, but will customer behavior follow?

This story is part of Glossy’s Earth Week series, which spotlights sustainability efforts and topics across the beauty and fashion industries. You can read some of our other coverage here and here.

Though sustainability is becoming a bigger priority for the beauty industry, luxury lines have largely relied on refillable models to marry consumer desire with brand positioning.

This week, La Prairie pre-launched its Pure Gold collection on its e-commerce site. It will debut at partners Neiman Marcus and Saks Fifth Avenue, among others, on May 3. The three products that are flecked with gold particles are refillable and range

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