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Kim Kardashian’s newest marketing campaign is a campy departure from the minimal, futuristic aesthetic she’s favored in latest many years. A couple of months immediately after launching her 1st swimwear collection below her billion-dollar brand name, the truth star and entrepreneur declared on July 1 the forthcoming arrival of Skims Metallic Swim: a combine of bikini separates and sporty swimwear obtainable in gold, rose gold, and silver. “Same seriously excellent, thick cloth that holds you in and retains you up, like our frequent swim, but in metallics,” Kardashian claimed even though sporting the swimwear on Instagram Stories.
The marketing campaign, nonetheless, is the genuine newsmaker. Photographed by Nadia Lee Cohen, the photographs evoke the more than-the-major luxury of the Hollywood Hills, with the late ’70s, early ’80s glam bringing to brain the initial “Dynasty” soap opera. (Assume: brilliant eyeshadow and big hair.) In the shots she personally appears in, Kardashian pairs her lamé types with oversize costume jewelry, a structured rattan bag, and strappy sandals. “Go ’70s poolside glam in substantial-lower heroes dipped in superior-glow hues,” the campaign’s logline reads on Instagram.
This comes shortly following Kardashian raised eyebrows with her new slumber set that includes a micro crop prime that primarily encourages beneath boob. “If I wore this to snooze, it would be a necklace by the morning,” one particular individual wrote on Instagram. Hey, if it really is 1 matter Kardashian is fantastic at, it can be having persons speaking.
The selection consists of five mix-and-match bikini separates, three a person-parts, and two coverups, with rates ranging from $48 to $128. See the campaign and browse the finish assortment in advance in advance of it hits the Skims site on July 6 at 12:00 p.m. ET.