With fitted fashion often comes panty lines, and women understand this. But if you can manage to get leak-proof underwear, women will understand this all the more. Proof understands this. But they also understand the shortages happening around the US with tampons. In early June Time reported on the shortage and things only seem to be getting worse. But the main reason behind this is the lack of cotton and plastic, all items needed for tampons. This in turn is leading women to have to figure out other product options as feminine napkin prices are up. So in comes Proof.
Started by a trio of sisters, Jodi, Kari, and Lori Caden, who all wanted to empower women through undergarments that would make women feel their best when wearing their inner and outer garments. Each item from underwear, to bras, and heating patches are dedicated to helping women live worry free. The Caden sisters had each other backs when one was of them was discouraged by a comment about her postpartum body. So, they have communicated that they have women’s back with their products.
“My sisters and I were inspired by the women in our lives to create Proof. My daughter, a high school athlete, was just about to get her first period, and was worried about leaking through her gym shorts; my very chic mom was experiencing light incontinence for the first time. Having run Belly Bandit successfully for years, and developing solutions and support must-haves for pregnant and postpartum moms, we were well-versed in designing product that really worked and made our customers look and feel good,” shares Jodi, the CEO of the brand.
The fit of their products is just right. According to Proof, 11,000 tampons are disposed of by the average woman in her lifetime, 20 billion pads and tampons are added to North American landfills each year, and it takes 800 years for non-recyclable fem-care products to decompose. So, their leak proof underwear is reusable and a wiser solution than cotton and plastic for women each month. They’re also a solution for bladder leaks for older women and women who have given birth.
Proof offers six types of leak-proof underwear for women on their periods: to women in postpartum or maternity, women with bladder leaks and sweating, or women who work out. Period underwear offers ultimate protection. When looking at the underwear it may not seem like it will protect but it will from light to heavy flows. The Mesh Hipster is $39 and comes in black, the Leakproof Thong is $35 and comes in black and sand colors, while the High Waisted Smoothing Brief is $29 and also comes in black and sand colors.
Leak proof underwear are patented with leak-loc technology with four layers. The top layer “quick-wick” lining wicks away moisture, the second layer “drop-stop” is super absorbent controlling moisture and reduces odor, the third layer “seep-shield” liner offers protection with breathable comfort, and the “leack-loc” edges reinforce the center of the unaware to prevent leakage. And for the women who are worried about absorbency levels, Proof’s products take care of all levels from super light to super heavy.
Continuing, Jodi expands on how every woman worries about leaks. “Women at all stages of life deal with leaks: from periods, to postpartum, to sweat, to sex to incontinence and discharge. Proof is meticulously designed and triple-patented. Our undies are slim, seamless and comfortable. And of course, they are reusable and washable, which means they cut down on the massive plastic waste created by pads and tampons. Period undies are an incredible new option for women 9-90 who worry about leaks—and we’ve got their backs and booties covered!,” she muses with excitement.
Another aspect of Proof is their highest quality of materials used for “down there” that comes with a 60-day leak free guarantee. The leak proof lining is woven, not sprayed with chemicals to create the lining. This aspect is important for the brand because being women, they understand how the vagina is one of the most absorbent parts of the body. Underwear is also tested for PFOA/PFAS, leads, phthalates, and other chemicals. And because there are no tampons used, it reduces women being exposed to Toxic Shock Syndrome.
Other items include everyday underwear that are $25 and that come in black, sand, wine, navy, and blush colors, with sizes that range from XS to 3XL. There are thongs, brief, high-waisted, bikini, cheeky, and hipster cuts, so there is something for every kind of woman. There are also accessory laundry bags from $10 – $20, and heating patches for menstrual grams for $12.
Because it’s the 4th of July holiday weekend, Proof is providing 20% off with discount code: JULYFLOW.