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As Boohoo booms, how did the UK become so obsessed with fast fashion?

A Boohoo advertising campaign image
A Boohoo advertising campaign image

The UK has a new king of fast fashion; Mahmud Kamani, the founder of the billion pound Manchester-based Boohoo empire. Kamani also owns Pretty Little Thing and MissPap, and has hoovered up the dust of administration-bound high street stalwarts Warehouse, Coast, Karen Millen and Oasis in the last month alone.

Kamani’s specialty; fashion so fast it barely registers with much of the UK population. Unless you were in the target demographic of 16 to 24 year-old women, or had a daughter or son who shopped there, you may not even have noticed the Boohoo boom,

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