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Beauty YouTuber Laura Lee Launches Fashion Brand Targeting Her Millions of Style-Conscious Followers

“I created Nudie Patootie as a way to express my fashion and style interests and inspire others to join me on my fashion journey,” Ms. Lee said.

The fashion line includes lounge wear, sweaters, slippers, earrings, hats, outerwear, dresses, pants, plus size and more, at an affordable price point of roughly $30 to $60. The most popular item is her collection of soft, comfortable flannels. Early response to the brand has been beyond Ms. Lee’s expectations, with most items selling out on the first day of sales.

“We have been very blessed,” Ms. Lee said. “We try and

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