French Luxury Swimwear Brand Vilebrequin Opens 1st Canadian Storefront in Montreal [Photos]

Retail industry news shipped straight to you. Subscribe to Retail-Insider.

French luxury brand name Vilebrequin, acknowledged for its vibrant swimwear and fashions for adult males and gals, has opened its initial Canadian storefront in Montreal’s affluent Westmount place. 

The retailer is found at 4912 Sherbrooke Road in a 1,148 square foot room. Integrated is a array of swim designs for males, women of all ages, boys and girls as perfectly as prepared-to-dress in, components and beach front working day essentials. 

The retail outlet style and design is motivated by the vivid azure and white hues of the Mediterranean Sea. The model explained in a assertion that the colourful natural environment “brings its signature feeling of laidback, seaside amazing although hinting at the glamourous lifestyle of the French Riviera”. 

Vilebrequin Montreal (Impression: Vilebrequin)
Vilebrequin Montreal (Graphic: Vilebrequin)

The brand name is regarded principally for its expensive swimwear. Vilebrequin has expanded into fashions for adult men, women of all ages and young ones such as an assortment of manner and equipment and even flip flops priced at $110 CAD according to the retailer’s web site. The model says that it celebrates “the artwork of carefree living in the sunshine all calendar year long” and that it is focused on establishing and implementing sustainable methods, materials, and processes “that only make an impact on getaway, not on the ocean”.

The Westmount storefront is owned by franchisee Cheryl Glense, who has been a staple in Montreal and Westmount style for decades. Glense owns two higher-end unbiased boutiques a block absent from the new Vilebrequin retail store. That features Courval Fantastic Lingerie which she just lately acquired as perfectly as the 40-calendar year-previous Ritsi women’s vogue boutique.

No other Vilebrequin outlets are prepared for Canada at this time. 

Vilebrequin was founded in 1971 in Saint Tropez by Fred Prysquel, a photographer and sporting activities automobile journalist and his spouse Yvette, a manner designer. Apparently, Fred is colorblind and Yvette picks out all the colors. In 2012 the enterprise was obtained by US-based G-III Attire Group Ltd. The business has more than 170 stores globally in 62 nations as well as distribution in multi-model stores. 


Supply website link