The all-new Pride Collection, the company said, was inspired by fan-favorite Bratz characters and girlfriends, Roxxi and Nevra.
The dolls were made in collaboration with Jimmy Paul, “LGBTQ designer behind the popular Amsterdam fashion brand by the same name.”
Paul said the new Bratz set “is a love letter to the LGBTQ community.”
The Bratz Pride x JimmyPaul collection will be available beginning June 1 from online retailers for $79.99.
As part of the release, MGA said its charitable organization, MGA Cares, will donate $25,000 to The Trevor Project, a suicide prevention and mental health organization for LGBTQ youth.
MGA said the Bratz characters, Roxxi and Nevra, “embody values of self-expression, confidence, and inclusion that both the Bratz brand and the LGBTQ community stand for.”
“Roxxi, nicknamed ‘Spice,’ was first introduced in 2004. She is recognized as the lead singer of the iconic band and accompanying movie, album, and video game, Bratz Rock Angelz.
Nevra came onto the scene a year prior and has since been commended for her glam and confident style. The relationship between the two has grown over the years, and the fan community was thrilled when the duo announced they were a couple, coming out across Bratz social media as lesbian and bisexual, respectively, in June of 2020.”
Both dolls are “decked out in full JimmyPaul apparel and accessories.”
MGA said, “An exclusive and limited-edition premium-wear JimmyPaul collection will also be available on June 1 globally on www.jimmypaul.com with exact replicas of the dolls’ looks in adult sizes …”
Paul said, “This collaboration is a love letter to the LGBTQ community, many of whom have been inspired by Bratz since childhood to live their truth. My hope is that the collection brings a glimpse of hope and power and serves as a reminder of both the vibrancy of the community and the gravity of LGBTQ affairs today.”