Boohoo launches first modest collection

// Boohoo launches its initial modest collection in collaboration with Graduate Style Week university student Sameera Mohmed

// The strategy guiding Mohmed’s selection was “to make a diverse, extra sustainable and modest outfits variety

Boohoo has introduced its initial modest collection with Graduate Trend 7 days (GFW), designed by style style graduate Sameera Mohmed.

The selection capabilities about 30 parts made with modesty in intellect like shirts, large-waisted trousers, headscarves, maxi dresses and denims.

The collection arrives as component of boohoo’s commitments to mentorship and schooling in the manner field, the model partnered with Graduate Vogue 7 days in Oct 2021 to launch a level of competition to obtain future skills to style a more sustainable business assortment for the fast manner big.

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Students were being tasked to design and style a collection with a target on sustainability which include 4 total outfits, with the winner having their selection bought on line whilst also getting a £3000 cash prize.

Sameera Mohmed from College of Central Lancashire received the level of competition, her entry targeted on combining modesty clothes with a emphasis on sustainability.

Boohoo layout supervisor Penny Armstrong reported: “Sameera’s operate seriously stood out to us when reviewing all of the entries, the focus on modest clothing as effectively as sustainability was refreshing and something that ties with our journey in actioning answers to a extra sustainable boohoo future,

“We loved that Sameera really looked at the web page as a buyer and discovered products that we need to incorporate in our much more sustainable ranges. I imagine Sameera actually tapped into our Boohoo values and the mood, strategies and item were being genuine to our ever increasing buyer base while also becoming all set for the potential.”

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