10 First Nations fashion brands to know about.


It’s NAIDOC Week, with celebrations being held across the country to recognise the history, culture and achievements of Aboriginal and Torres Strait
Islander peoples.

One brilliant way to celebrate First Nations excellence is shopping from their brands – and there are so many amazing homegrown labels to get across.

We’ve rounded up 10 of our favourite¬†Aboriginal owned brands that make everything from clothing printed with original art to statement
accessories you’ll want to wear daily. Happy shopping!

But first, watch children in the Indigenous communities of the Kimberley, Western Australia tell us what they aspire to be. Post continues below.

Maara Collective is a luxury resortwear brand that works closely with Indigenous artists and creatives. 

Founded in 2019 by Yuwaalaraay woman Julie Shaw, the brand draws inspiration from Country to create contemporary pieces – think beautiful linen sets, silk shirts and swimwear.

And with every purchase, Maara Collective gives back proceeds to support training and education in remote Aboriginal communities.





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