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Posts tagged as “sizing”

Why fashion needs to fix its sizing problem now

When the head honchos in the clothing industry sit down to discuss resetting the fashion calendar, I sincerely hope they give some thought towards introducing standardisation of sizes.

This issue around sizing has been one of the big frustrations of shopping online during lockdown. As consumers, we’ve become acutely aware of the trials and tribulations around size and fit, but the rag trade knows only too well about that, as our homes become the changing room.

Is it just me or have the sizing gods gone a little mad? Between vanity sizing and the other extreme of tight fits, I

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