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Posts tagged as “Pivot”

Simihaze Beauty Is the Latest Music-to-Makeup Pivot of 2021

The merch scene of 2021 is becoming a multisensory experience as a wave of musical artists step offstage and tune into an ever-growing space for cosmetic entrepreneurship. Halsey’s About-Face makeup line, the glow-centric skincare by JLo Beauty, Lady Gaga’s Haus Laboratories, and of course Fenty by Rihanna all point to a trend in the market: When an artist is known for their look, the next logical step is packaging it for fans. 

Twins Simi and Haze Khadra, whose time as DJs on the jet-set party circuit paved the way for Simihaze Beauty’s Capsule 1 launch today, count

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