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Posts tagged as “Enters”

StockX Enters the Beauty Market | BoF Professional, The Business of Beauty, News & Analysis

StockX is partnering with Revlon to sell limited-edition lip gloss, eyeshadow palettes and other products, betting that the hype-driven formula that’s proven a hit with sneakerheads and baseball card collectors can work for makeup addicts, too.

Though best known as a resale marketplace, StockX has over the last year added more categories to its “DropX” model, where brands sell new products directly to consumers. The platform’s first major beauty drop, a Revlon collaboration with Megan Thee Stallion, nods to the scarcity strategy that can send prices for certain pairs of sneakers into the stratosphere: the collection must be purchased as

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