What Makeup Brands Make You Feel Nostalgic?
All the feels! In the comments yesterday, Nina and I (hey, Nina!) were chatting about department store brands from back in the day. I got to thinking about all the…
5 Brands Leading the Sustainability Movement and the Modern Retail Climate
A New Era of Sustainable Retail The final sprint leading up to the year 2023 has made for some powerful headlines in the realm of sustainability. With calls of ‘greenwashing’…
How to Effectively Tell Your Brand’s Story
Almost every time I facilitate a small group leadership discussion, I ask the team to share some of their story. Predictably, half the group jumps at the opportunity to transparently…
Purpose-driven marketing campaigns for FMCG brands
Shoppers are expecting more from brands. Customers are no longer just looking for products, they want an experience and they want to connect with brands. If you want to attract…
Retail Better: Store of Brands vs. Branded Store
When we talk to clients about creating their strategy for their NTI, remodel, or concept store, we always ask, “What do you want to be when you grow up? Do…
Top 7 Best Retail Marketing Books for Brands and Retailers
Retail is a challenging industry, considering how much it changed in the last few years. That’s why it is important to keep up with the latest trends. In this article,…
These Sustainable Watch Brands Make a Case for Slow Fashion
Solios Montreal Watching the apocalyptic 2016 documentary “Before the Flood,” which starred Leonardo DiCaprio, was a turning point for Samuel Leroux and Alexandre Desabrais. As business students at HEC Montreal,…
List of Cruelty Free Makeup Brands: Why Buying Cruelty Free Matters | My Beauty Bunny
Hi, bunnies! I’ve done a lot of beauty reviews lately, but not enough refreshers on which BRANDS are cruelty free. Whether you’re a long-time ethical shopper or you’re new to…
10 Tips for Emerging Brands to Navigate Distribution Success
You have scaled your generation, cultivated your unique branding, and grown your existence in the Buyer Packaged Merchandise globe. Now, you’re completely ready to increase your gross sales, visibility, and…
Fashion and beauty brands get in on viral #BamaRush TikTok trend
For University of Alabama sorority hopefuls, local fashion boutique The Pants Store has long been known as a go-to for rush dresses. Thanks to the viral #BamaRush TikTok trend, the…
New Wave of Brazilian Beauty Brands Go Global | BoF Professional, News & Analysis
Whenever she has a “crazy idea” for a new beauty product, Bruna Tavares says she has to tap into her powers of persuasion. Having over ten years of experience in…
JCPenney Expands Its Product Offerings By Adding Black And Brown Beauty Brands And Adaptive Fashions
Thirteen Lune, an on-line site that offers beauty brands created by Black and Brown founders, is … expanding into retail with a new partnership with JCPenney. (Photo by Paul Hennessy/SOPA…
These 4 Brands Offer Both Fashion & Clean Beauty
Mint & Rose sandals. Mint & Rose Designers will be the first to admit the world doesn’t need more brands—and yet we crave beautiful things that make us feel good,…
Dubai F&B, beauty and fashion brands put the spotlight on sustainability
Image Credit: Supplied Dubai: A good product is no longer enough to win a consumer’s favour. Increasingly, customers want to have a positive impact on the environment. In fact, research…
These Are The Fashion And Beauty Brands Donating to LGBTQIA+ Causes During Pride Month
Ugg June is Pride Month, and these 19 brands are stepping up and giving back to the LGBTQIA+ community. Pride Month originated as a way to commemorate the Stonewall Riots…
70+ AAPI-Owned Fashion and Beauty Brands to Support and Shop Now
May is Asian American and Pacific Islander Heritage Month, and as such, it is an especially important opportunity to support brands that are crafted, designed, and founded by people of…
Pride 2021 Fashion & Beauty Brands That Give to LGBTQIA+ Charities
Scroll To See More Images Unlike last year, many of this year’s Pride celebrations will be held outdoors, which means it’s time to go all out and grab a new…
Fashion And Beauty Brands Pledged To Support Black Influencers. So How Are They Doing?
In the summer of 2020, the world finally took notice of the disproportionate rate at which African Americans were being murdered at the hands of law enforcement. People on social…