QUP’s founder on body positivity and a sustainable wardrobe

QUP, a US-based online fashion styling company currently brings a global
roster of style experts from Portland (US), Manchester (UK), Pastoia (IT),
to Delhi NCR (IN) right into their users’ living rooms. As lockdowns all
over the world have resulted in a permanent shift to online shopping -virtual
fashion education, personalized styling services have also been expanding rapidly in the market. With over
20 years of experience in international education in the executive
administrative field for numerous universities, founder Marie Quinn took
her business acumen and pivoted into online fashion styling during the
pandemic. She joined forces with her industry seasoned sister, Brandi
Quinn, who has a Hollywood portfolio of work styling on set for productions
such as The Hunger Games to Stranger Things. FashionUnited recently video
chatted with Marie Quinn, on how QUP’s mission is to ‘style your light’
through encouraging self-love, body positivity and along the way help their
customers save on cost and maybe even become a more sustainable fashion
maven.

Global enrichment

Taken from Quinn’s global travel education background, she believes that
one’s perception of the world and themselves can be enriched through
cultural exchange. Her most memorable moment stepping out of her comfort
zone was on a trip to Beijing. Being thrown into an entirely different
reality where the language, habits and people were so different from what
she was used to made an everlasting impact. That’s why even at the very
beginning of founding QUP, she wanted to bring stylists from all corners of
the globe to her users. This way, QUP’s members can also experience this
international exchange of fashion and style from the comfort of their own
home.

Personalized style sessions

Once a stylist is selected by the user, they will have around three
virtual sessions with the selected fashion expert. After a detailed
questionnaire and spending one-on-one time with the client, the QUP stylist
will develop a plan on how to accomplish the look that the client is after.
Through trial and error, QUP found that for some people, fashion and style
is a very personal topic that can uncover insecurities. Therefore, these
sessions allow for the stylist and member to get to know one another, build
rapport and get comfortable. Then, the fashion consultant will pinpoint and
personalize styling tips that’s tailored for each client.

Body positivity and self-love

During the uncertainty of the pandemic, Quinn realized that her spirits
actually lifted when Brandi helped her express her true self through
fashion. Feeling confident, finding the beauty in imperfections, accepting
flaws are all lessons many of us have learned when self reflecting during
looming lockdowns. QUP wants to continue towards this new found force of
self-love and join in encouraging the current dialogue of body positivity
with their global network of style experts.

Marie Quinn told FashionUnited, “We keep our services affordable and
we’re offering a new level of confidence that anyone can access. One of the
key attributes of our service is a focus on positive body image and
self-confidence. At the end of the day, we want our clients to feel great
about themselves no matter what clothes they’re in.”

Sustainable outlook: Less is more

QUP’s style consultants first go through each customer’s wardrobe, help
declutter and curate staple pieces. ‘Less is more’ is a company motto and
Quinn says that their fashion experts can actually help users reduce costs
and promote a more sustainable outlook towards shopping after the initial
three sessions. QUP’s tailored services focus on minimizing purchases by
using staple items in the client’s closet. Members will also learn how to
pick out key accessories and conduct smart buying for the long run.

Education: How to thrift shop, repurpose fashion

Nonetheless, the importance of education is also a part of QUP’s styling
mission drawn from Quinn’s previous career background. How-to guides on
thrifting, reusing staple pieces are uploaded onto their social channels.
In the latest video, Quinn documents a trip to Goodwill and how she thrift
shopped a pair of Jessica Simpson-esque black pumps to never worn tanned
boots that are perfect for spring.

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Photos: courtesy of QUP, QUP website