Murmur gets into bed with Northern Irish outlet with first ever standalone store – Retail Focus


Irish homeware brand, Murmur has now introduced options to open up its first-at any time standalone keep as portion of lengthier-time period ambitions to roll out more retailers across the British isles and Ireland. 

The 1,108 sq ft inaugural store will open up at designer outlet, The Boulevard, a Lotus Assets-owned plan dependent involving Belfast and Dublin later on this month, generating 6 positions. 


Murmur will market lines across bedding, soft furnishings, gifting and residence fragrance at The Boulevard. Motivated by the gentle Irish landscape, Murmur items give unrivalled luxurious, excellent resources and tender organic tones and customers can assume to profit from discount rates of up to 70% RRP. 

The announcement arrives close on the heels of international style brand New Glimpse deciding on The Boulevard as the area for its to start with ever outlet shop, which opened in February, and kate spade new york opening its initial keep in Northern Ireland there previous thirty day period. 

Lotus Residence is advised by Johnstone Assets Consultants Ltd and KLM Real Estate. 

Susanne Morris, Director at Johnstone House Consultants said: “The Northern Irish retail marketplace is booming at the moment. Suggestions from brands is that it is a great spot to testbed new versions or undertaking into a new marketplace and increase their profile among the a new purchaser. The Boulevard in individual has attained awareness presented its primary site specifically between capital metropolitan areas, Belfast and Dublin. It is perfectly placed to catch the attention of site visitors from the two geographies, with Belfast consumers taking pleasure in an out-of-town featuring and Dublin consumers availing of a favourable trade charge.” 

Chris Nelmes, Retail Director at The Boulevard claimed:

“It’s excellent to welcome Murmur to The Boulevard household. We have a expanding homeware classification at the plan and a luxurious featuring these kinds of as Murmur’s will be a great match. We have began 2022 with a bang. Three new tenants have been welcomed to the plan and we’re only 4 months into the calendar year. All new signings have been firsts for the manufacturers, whether that’s their initial keep at any time, their very first outlet store or their initially venture in Northern Eire. 

“We’re delighted The Boulevard has been the sought after spot for these manufacturer firsts. It is testomony to the success of the scheme and the degree of financial commitment that has been made in the past several yrs to draw in a appealing tenant mix, have interaction and nurture our faithful customer base and continue to entice new guests.”

Joint Taking care of Directors Andrew and Gary Irwin commented: 

“We’ve had a relationship with Lotus Property for many many years now and we’re enthusiastic to open our very first ever Murmur keep at The Boulevard. The scheme has benefitted from substantial investment and we’ve been encouraged by the steady development in footfall. 

“Luxury bedding and homeware is a category that is likely from power to toughness as buyer demand from customers for good quality merchandise for them selves and their residences carries on to boost. We have substantial strategies for the model, and we glimpse ahead to commencing this journey at The Boulevard.”



Source connection