Picture this: You’ve slathered on every serum, leave-in conditioner, and flyaway-fighting product, but come noon, frizzy strands still find a way to wreak havoc on your day. As it turns out, the trick to reaping the most out of your products (and avoiding the aforementioned frizziness) is to apply your hair products onto soaking wet hair—damp hair just won’t cut it. According to professional hairstylist Evan Joseph, wet styling refers to applying products on hair that’s so dripping wet, you can squeeze water out after applying any product. Damp styling, on the other hand, refers to when you squeeze water out before adding in stylers.

Wet styling comes with a slew of show off-worthy hair benefits—not only does it make hair smoother, shinier, and less frizzy, but it keeps your hair nourished and healthy until the next time you wash it. Keep scrolling to learn all about this expert-approved styling method as well as how to master the art of wet styling regardless of your hair type.

Benefits of Wet Styling

Let’s get one thing straight. There’s nothing inherently wrong with damp or dry styling—especially if your hair doesn’t have a lot of texture to begin with. For those with tighter textures or wavy to coily hair, though, damp or dry styling can pose some major hair challenges (think: unwanted volume, dullness, and frizziness, says Amy Abramite, hairstylist and creative director at
Maxine Salon in Chicago). That’s where wet styling comes in. When the water from your hair dries and it already has a coat of hydrating products in it, it’s less susceptible to frizz, dryness, and brittleness, says Joseph. This is especially important for those with wavy, curly, or coily hair types, as it ensures they achieve their optimal curl pattern with the least amount of frizz and the most amount of moisture.

Also, since hair is pliable when wet, this gives curly hair types an opportunity to pull their strands into a smooth shape that’ll last when going from wet to dry, notes celebrity hairstylist and co-founder of
Trademark Beauty, Joseph Maine. Finally, when you’re working with natural textures, wet styling cuts down on drying time, which makes for easy wash-and-go hairstyles (and less reliance on heat tools).

One caveat to wet styling: Hair is extremely elastic while wet and can stretch up to 50 percent, says Maine, which means it can easily snap, especially if it’s color treated or has thermal damage. Make sure to handle wet styling with some TLC to ensure you don’t cause breakage.

Wet Styling Straight Hair

All hair textures can benefit from the frizz-fighting benefits of wet styling, even those with straight hair. Your mane will look naturally hydrated, shinier, and smoother. Plus, wet styling can also help hold your style if you want your straight hair to hold a particular shape like a curl or bend. To avoid weighing down the hair when wet styling straight hair, Joseph recommends using a lightweight cream immediately after the shower. Comb the product through using your fingers or a wide tooth comb, then squeeze out the excess with a microfiber towel and let your hair air dry.

Wet Styling Wavy Hair

When it comes to successfully wet styling wavy hair, you’ll want to focus on building your texture while reducing frizz. Says Abramite, “I recommend applying a mousse from the roots to the ends and separating the waves with a wide tooth comb. Light scrunching will also encourage volume and the wave pattern to form without frizz.” But the real magic happens after you reach your desired texture: once you’re happy with your look, let your hair dry naturally and don’t touch, brush, or comb it. The less you mess with the hair while it’s wet, the more likely it is that it’ll hold the same style once it’s dried.

Wet Styling Curly/Coily Hair

For many with curly to coily hair types, wet styling is a must—it allows the strands of each curl to gather together to form uniform texture. The result? Stunning, well-defined curls. Plus, having additional product in your hair as it dries will help the curls remain intact, shiny, and moisturized. To wet style this hair type, Joseph recommends working in sections and adding in a hydrating lotion to each section to emphasize the coils. Then, layer an oil on top to help seal the cuticle. Like wavy hair, allow your hair to air dry undisturbed, as touching, brushing, or combing through it can cause the curls to unravel.

Shop Our Picks:

Shaping Cream

If your straight hair has trouble holding a bend, let this shaping cream from Authentic Beauty Concept do all the dirty work for you. Just apply to soaking wet hair post-shower and manipulate your hair until you reach your desired texture. If your hair is stubborn and you want extra assurance it’ll hold the style, throw it in rollers and rest assure your tresses are protected up to 450 degrees.

Authentic Beauty Concept

Flexible Hold + Coconut Milk Curl Foam Mousse

Well-defined curls are in your future thanks to this foam mousse from Maui Moisture. Its vegan formula calls out strand-nourishing coconut milk and mango butter as its hero ingredients. And, unlike other stylers for this hair type, it’s lightweight and won’t weigh down your curls.

Maui Moisture

Curl Empowering Crème Gel

This clever multitasker mixes the hydrating powers of a curl cream with the bouncy hold of a gel, using almond and jojoba oil for maximum softness and shine. The result: long-lasting, voluminous curls without the frizz.


Best Life 100% Plant Powered Nourishing Hair Oil

This powerful, 100 percent plant-based oil delivers everything wavy to curly hair needs to stay tamed: deep hydration, smoothness, and softness without any lingering residue. It’s packed with 13 natural oils—including baobab and marula—to transform dry, brittle strands.


Light As Air Buildable Styling Cream

Quench your curl’s thirst with this buildable, quick-melting styling cream. Our favorite part about it is that it not only does it yield touchable curls sans frizz, but it works to disguise flyaways and split ends over time.

Boss Bounce