How People Counters Can Help Retails Reduce Energy Costs

How People Counters Can Help Retails Reduce Energy Costs

Global energy consumption levels continue to rise, and in this case, an upward trend isn’t what the human population should be looking for. According to several reliable data providers, the amount of carbon dioxide in the atmosphere is ever-increasing and the world urgently needs to reduce CO2 emissions.

CO2 emissions are the primary cause of global climate change and every bit of help counts when it comes to making a true difference. Of course, small-to-medium businesses or even larger corporations can’t be the change themselves, and mega corporations are behind most of the world’s industrial CO2, but being part of the solution significantly helps and on top of that, drives others to follow in your footsteps.

Your first step in leaving a better carbon footprint doesn’t have to happen overnight or big. V-Count has the technology to help you reduce your energy consumption, better optimize your energy spending, and be more eco-friendly.

In this article, we’ll explain how modern people counting sensors can assist you in reducing your physical locations’ energy consumption, and therefore energy costs. We’ll also talk about the benefits of going green by using technology.

Energy Conservation

The right people counting technology will help you determine where and when your store can be more efficient. A modern people counting sensor is a must-have in a smart building and it’s key to energy conservation. Ideally, your traffic counter should be able to tell when a room or a specific zone isn’t occupied and automatically turn off lights and other energy-consuming appliances.

If your store isn’t in a smart building, you can use the visitor analytics dashboard to keep track of inactive or unoccupied zones manually and discover when to reduce energy spending for these specific rooms and places. Less ideal, perhaps, but provided you have a reliable dashboard that can turn data into meaningful information you should be okay.

The less energy your store lets go to waste the more eco-friendly you become and help the environment. Nothing worse than keeping the lights, heaters, or air conditioners on when a room gets no visitors for hours. It doesn’t benefit you, your employees, or the world.

Change the Employee Behavior

Actions speak louder than words. Letting your employees know you intend to go green will surely help with reducing energy consumption, but words alone won’t get things done, or will only fire up people to a certain degree.

Showing your team that you care about being eco-friendly starts with taking actual steps that they can see. Investing in modern people counting technology alone won’t get you there, but it’s a good early step.

As a store manager or owner, you can monitor energy consumption, prepare reports and help your team members find out how the company can be more energy efficient and act green in mind.

Optimize Staff Allocation and Occupancy Information

Knowledge is power and traffic counters get you all the knowledge you need about your retail. When is your business most active, which zones attract more customers, and how you can address your customers’ needs through your staff?

Having an extra staff member or two when you don’t actually need them will drastically increase the energy spending of your business. Even automated systems like heating, ventilation and air conditioning (HVAC) all get triggered when people are present. When you don’t call in extra hands you don’t just pay their wages and extras, you also increase your operational costs all around.

The very same applies to your customers and their journey throughout your physical locations. You can optimize automated lighting and weathering systems based on occupancy information to save energy and money. Knowing and understanding your store’s needs will indirectly make it a more energy-efficient place to work and greener.

Improved Eco Footprint and Happier People

Not only will you keep your costs minimized, but you’ll also have happier employees and customers when you make data-driven decisions for your business. You can spend a small fortune on HVAC systems and still end up with an undesirable workplace.

People counting solutions can help you deliver an ideal work environment, improve productivity, lower operational costs and energy consumption. Be smart with your resources and ensure every decision you make is a profitable one; both for you and the people who come to your brick-and-mortar business, be they employees or customers.

Which Businesses Can Benefit From Traffic Counters?

Basically, any retail business that wants to become more eco-friendly and reduce its energy consumption can benefit from having reliable and accurate traffic counters. The video below explains how people counters can give you a competitive edge while reducing your carbon footprint and costs at the same time.

To be more specific, though, museums and libraries, shopping malls, supermarkets, showrooms, banks, and hotels can make the most out of this technology and see dramatic decreases in costs.

This doesn’t mean small-to-medium-sized businesses are left out, of course. People counting when done right will help you grow your business and become profitable in no time, but places like museums and other complex buildings just can make more use of this technology, in regards to going green. Say, a museum manager can show how well the museum is being run and utilize being green for raising funds and grants.


If you want to go green every little step counts. Know your store, know your employees, and more importantly know your customer behavior to learn how you can reduce your retail’s carbon footprint. Reduce your energy bill, become more efficient, and help the environment at the same time.

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