Academics should frame marketing strategy for Muslim fashion industry:


Jakarta (ANTARA) – Vice President Ma’ruf Amin urged academics to formulate a marketing strategy for the national Muslim fashion industry to compete in domestic and foreign markets.

“Works of universities must be able to be adopted by the industry and need to be marketed with the right branding strategy, so that their uniqueness and excellence are recognized better and are able to compete in domestic and foreign markets,” Amin stated during the virtual Road to Jakarta Muslim Fashion Week Seminar here on Wednesday.

The vice president also cited supportive and sustainable environment and policies as contributing factors apart from the right marketing strategy,

Although the Muslim fashion trend came from outside Indonesia, it had been adopted and developed in accordance with Indonesia’s wealth of cultures, he affirmed.

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Amin highlighted that the wealth of cultures served as an advantage, as it offers an opportunity for Indonesia to become a global Muslim fashion trendsetter. As one of the leading industries of Indonesia’s halal ecosystem, he expected that Muslim fashion exports to the global market would see some significant increase in future.

He lauded the signing of an agreement between the industry and academia as an effort to develop Muslim fashion in Indonesia and expected that the collaboration could refine the existing ecosystem and impact the community positively.

Director General of National Export Development at the Trade Ministry, Didi Sumedi, stated that the Jakarta Muslim Fashion Week was an effort to pursue competitiveness of the Indonesian fashion industry at the national and global scope.

Through the Jakarta Muslim Fashion Week, Indonesia would focus on improving its Muslim fashion branding by tapping into the potential of creativity to push for product innovation, he remarked.

Sumaedi expected that by 2023, the Indonesian Muslim fashion network would improve, and in 2024, Indonesia could declare itself as the center of global Muslim fashion.

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